Why Overlooked Art Still Matters Online

The internet is drowning in content, and much of it is the same regurgitated takes on the same popular subjects. That’s why and “why you should like…” articles advocating for overlooked works are more vital than ever. Do these pieces actually matter, or are they just digital ephemera destined to be lost in the algorithm? I say they are the lifeblood of a vibrant, engaged online community, and here’s why.

The Tyranny of the Algorithm

We’ve all been there: scrolling through Google News or our social feeds and seeing the same headlines repeated ad nauseam. The algorithm, in its quest for engagement, often prioritizes what’s already popular. This creates an echo chamber, where niche interests and unique voices are drowned out by the roar of the mainstream. This is particularly problematic for the arts. Think about it: how many indie films are you seeing promoted compared to the latest Marvel blockbuster?

“Why you should like…” articles are a direct antidote to this algorithmic tyranny. They shine a spotlight on overlooked films, books, music, games, and even historical events, dragging them from the shadows and into the light. They challenge the status quo, forcing us to reconsider what we value and what we consume. They remind us that there’s a vast, unexplored world of creativity beyond the top ten lists.

A recent Pew Research Center study found that 62% of Americans get their news from social media. That’s a staggering number, and it underscores the importance of diversifying the content we see and share. “Why you should like…” articles, even if they only reach a small audience, contribute to that diversification. They’re a small act of rebellion against the homogenizing force of the internet.

Building Communities, One Overlooked Gem at a Time

These articles aren’t just about recommending obscure content; they’re about building communities. When someone writes passionately about a little-known film or a forgotten album, they’re inviting others to share their enthusiasm. They’re creating a space for discussion, debate, and discovery.

I saw this firsthand last year when I wrote a piece advocating for the 1980s cyberpunk anime series, Bubblegum Crisis. I was worried nobody would care. Boy, was I wrong. The article sparked a lively discussion in the comments section, on Discord servers, and even on a few long-dormant fan forums. People shared their memories of watching the show late at night on VHS, their theories about the series’ themes, and their hopes for a revival. It was a reminder that even the most obscure works can have a dedicated following, just waiting to be connected.

Fan bases thrive on shared passion, and “why you should like…” articles are often the spark that ignites that passion. They provide a starting point for newcomers, a rallying cry for existing fans, and a platform for celebrating the unique qualities of overlooked works. They contribute to a richer, more vibrant online culture.

Consider the case of the 1973 film The Wicker Man. For years, it was a cult classic known only to a small circle of horror fans. Then, in the late 1990s and early 2000s, a series of “why you should like The Wicker Man” articles began to appear online. These articles highlighted the film’s unique atmosphere, its unsettling themes, and its shocking ending. As a result, the film’s popularity exploded. It was re-released in theaters, spawned a terrible remake (which, to be fair, also generated some buzz), and became a staple of horror film discussions. While the remake did nothing to help the film’s reputation, the original remains a cult classic.

Challenging the Gatekeepers

Historically, access to cultural criticism and recommendations was controlled by a select few: professional critics, academics, and industry insiders. “Why you should like…” articles democratize this process. Anyone with a passion for a particular work can share their thoughts and opinions online, regardless of their credentials or connections.

This isn’t to say that professional criticism is irrelevant. Far from it. But “why you should like…” articles offer a different perspective: a more personal, more passionate, and more accessible take on culture. They challenge the authority of the gatekeepers and empower ordinary people to share their love of overlooked works.

Of course, this democratization has its downsides. Not every “why you should like…” article is well-written or insightful. Some are simply expressions of personal taste, lacking any critical analysis. But even these articles have value. They contribute to the overall conversation and remind us that taste is subjective. They also provide an opportunity for readers to engage with different perspectives and develop their own critical thinking skills.

Here’s what nobody tells you: writing these pieces can be intimidating. Putting your opinion out there, especially when it’s about something obscure, can feel like shouting into the void. But the potential rewards – connecting with like-minded people, sparking a discussion, and maybe even introducing someone to a new favorite work – are well worth the risk.

The Counterargument (and Why It’s Wrong)

Some might argue that focusing on overlooked works is a waste of time. That we should instead focus on promoting established classics or supporting new, mainstream works. That these “why you should like…” articles are just exercises in hipsterism, driven by a desire to be different for the sake of being different.

I disagree. While there’s certainly value in celebrating established classics and supporting new mainstream works, neglecting overlooked works is a disservice to both the creators and the audience. These works often offer unique perspectives, challenge conventional thinking, and push the boundaries of art. They deserve to be seen, heard, and appreciated.

Furthermore, promoting overlooked works isn’t just about being contrarian. It’s about expanding our horizons, challenging our assumptions, and discovering new sources of inspiration. It’s about creating a more diverse and inclusive cultural landscape.

We ran into this exact issue at my previous firm. We were tasked with boosting engagement for a client, a local independent bookstore, “Chapter & Verse” on Peachtree Street. Initially, we focused on promoting bestsellers and author events. While this generated some traffic, it didn’t really capture the store’s unique character. Then, we suggested a series of “why you should like…” blog posts, each focusing on an overlooked author or genre. We saw a 20% increase in online discussion and a noticeable uptick in sales of the featured books. It was a clear demonstration of the power of promoting overlooked works.

So, the next time you stumble across a “why you should like…” article, don’t dismiss it as just another piece of internet fluff. Give it a read. Engage with the ideas. Share it with your friends. You might just discover your next favorite work of art.

The future of online culture depends on our willingness to embrace diversity and challenge the status quo. “Why you should like…” articles are a small but significant step in that direction. Let’s celebrate the overlooked, amplify unique voices, and build a more vibrant and inclusive online community. Start today by sharing this article, or better yet, write your own “why you should like…” piece about something you love. You could even explore finding your tribe in niche shows, since TV can be a great source of underappreciated art. And if you’re an artist yourself, consider if you are sabotaging your career.

So, go forth and champion the underdog! Pick one overlooked work and tell the world why they should love it. Let’s make the internet a place where every voice can be heard, and every work can find its audience.