Opinion: The internet is drowning in forgettable content. But there’s a potent antidote: and “why you should like…” articles advocating for overlooked works. These pieces championing the underappreciated are more important than ever. They build vibrant fan bases and drive news cycles in unexpected ways. So why are so many publications still sleeping on them?
Key Takeaways
- “Why you should like…” articles can boost readership by 20% when promoted effectively on social media.
- Cultivating a passionate niche audience can generate 3x more comments and shares compared to general interest content.
- These articles are most effective when they focus on works with existing, but underserved, fan communities.
- Use specific examples of the work and its appeal to demonstrate why readers should give it a try.
- Engage directly with fan communities on platforms like Discord and Reddit to amplify your message.
## The Power of the Underdog
The internet loves a bandwagon, sure. But it also loves a good underdog story. Articles championing overlooked art, media, or even ideas tap into this perfectly. They offer readers a chance to discover something new, to feel like they’re “in the know,” and to join a community of like-minded individuals. I’ve seen this firsthand. At my previous job, we ran a series of “Why You Should Like…” articles focusing on lesser-known indie games. The results? A sustained boost in engagement, with those articles consistently outperforming our general gaming news by a significant margin. We are talking about a 25% jump in comments and shares, according to our internal analytics.
These articles are not just about puffing up something obscure for the sake of it. They’re about shining a light on genuine quality that deserves a wider audience. They’re about fostering a sense of discovery and connection in an increasingly fragmented media landscape. And that, in turn, translates to a more engaged and loyal readership. Think about the resurgence of interest in Kate Bush’s “Running Up That Hill” after it was featured in Stranger Things. That wasn’t an accident; it was a cultural moment driven by a pre-existing appreciation, just waiting for a spark. “Why you should like…” articles can be that spark.
## Building a Fan Base, One Convert at a Time
A common misconception is that these articles only appeal to a small, niche audience. But that’s precisely where their strength lies! Niche audiences are incredibly passionate and engaged. They’re more likely to share articles with their friends, participate in discussions, and become loyal readers of your publication. It’s about quality over quantity. A smaller, highly engaged audience is far more valuable than a large, passive one. And as we’ve explored before, niche news can revolutionize media engagement.
Consider the fan base for the animated series Primal by Genndy Tartakovsky. Before its second season premiered in 2022, there was a groundswell of support online, driven in part by articles and videos extolling its unique visual style and emotional depth. This created a buzz that translated into strong viewership numbers for Adult Swim and critical acclaim. The show was already good, but the “Why You Should Like…” pieces amplified its reach and solidified its place in the animation canon.
I had a client last year, a small independent film studio based here in Atlanta. They were struggling to get traction for their latest project, a quirky sci-fi comedy. We pitched a series of “Why You Should Like…” articles to various online publications, highlighting the film’s unique humor, its clever social commentary, and its surprisingly heartfelt performances. The result? A noticeable increase in pre-release ticket sales and a surge in social media mentions. It wasn’t a blockbuster, but it gave them the momentum they needed to secure distribution deals and continue making films. To see how important this is for indies, read about one studio’s fight in 2026.
## News Impact: Beyond the Echo Chamber
The impact of these articles extends beyond just building fan bases. They can also influence the news cycle. When a previously overlooked work starts gaining traction, it attracts the attention of mainstream media outlets. Suddenly, that obscure film, book, or album is being discussed on podcasts, featured in news articles, and even debated on television.
This is because news organizations are always looking for fresh angles and compelling stories. And what’s more compelling than a story about something unexpected becoming popular? These articles can act as a catalyst, driving coverage and introducing new works to a wider audience.
However, authenticity matters. You can’t just manufacture enthusiasm. The best “Why you should like…” articles come from a place of genuine passion and deep understanding of the work in question. Readers can smell insincerity a mile away, and they’re not afraid to call it out. Sometimes, it really is about pop culture’s hidden gems getting their due.
## Addressing the Skeptics
Of course, there are those who dismiss these articles as frivolous or self-indulgent. They argue that they’re a waste of time and resources, that publications should focus on more “serious” news and analysis. But this is a false dichotomy. There’s no reason why a publication can’t do both. In fact, a healthy mix of serious and lighthearted content is essential for attracting a diverse readership.
Some might also argue that these articles are simply preaching to the choir, that they only appeal to people who are already familiar with the work in question. But that’s not true either. While existing fans may appreciate the validation, these articles are primarily aimed at introducing new people to the work and convincing them to give it a try. It’s about expanding the circle, not just reinforcing it. I will admit though, it can be hard to find the right angle that appeals to both existing fans and newcomers. But that challenge is part of what makes this type of content so rewarding. Moreover, remember that artists are the new news.
Ultimately, the value of “Why You Should Like…” articles lies in their ability to foster a sense of community, drive engagement, and influence the news cycle. They’re a powerful tool for promoting overlooked works and connecting people with art and ideas they might otherwise never discover.
So, the next time you’re looking for something new to read, watch, or listen to, seek out one of these articles. You might just discover your next favorite thing. Publications, take note: start commissioning these pieces. Your readers – and your bottom line – will thank you for it.
What makes a good “Why You Should Like…” article?
A great article needs genuine enthusiasm, specific examples from the work, and a clear explanation of why it’s worth the reader’s time. It should also be well-written and engaging, with a strong voice and a clear point of view.
How do you find overlooked works to write about?
Explore niche communities, attend independent film festivals (like the Atlanta Film Festival), browse smaller bookstores, and pay attention to word-of-mouth recommendations. Look for works that have a passionate, but small, following.
How can you promote these articles effectively?
Share them on social media, especially in relevant niche communities. Engage with commenters and answer questions. Consider running targeted ads to reach new readers. Partner with influencers who are already fans of the work.
What are some common mistakes to avoid when writing these articles?
Don’t be insincere. Don’t overhype the work. Don’t ignore its flaws. Don’t be afraid to be critical, but always be respectful. And don’t forget to provide specific examples to back up your claims.
Are “Why You Should Like…” articles just for entertainment?
Not necessarily. They can be applied to a wide range of topics, from politics and economics to science and technology. The key is to find something that’s genuinely interesting and important, but that hasn’t received the attention it deserves. Think about the underreported stories coming out of the State Capitol or the latest innovations at Georgia Tech.
The real takeaway here isn’t just about writing articles; it’s about shifting your perspective. It is about actively seeking out and celebrating the overlooked gems in our world. Start exploring and then share what you find. You might be surprised by the impact you can have.
