News Embraces Overlooked Work: Is Advocacy the Future?

Top 10 and “Why You Should Like…” articles advocating for overlooked works are a powerful force in shaping public opinion and driving cultural rediscovery. But how effectively are news organizations leveraging these formats to highlight deserving, yet underappreciated, creative endeavors?

Key Takeaways

• “Why You Should Like…” articles have increased 35% year-over-year in online news publications according to a 2026 Pew Research study.
• Fan bases are key to the success of overlooked work advocacy — analyze their online activity for content ideas.
• News organizations can use social listening tools like Brandwatch to identify emerging trends and potential “Why You Should Like…” subjects.

The Rise of the Underdog Narrative in News

The news cycle often focuses on the latest blockbusters or controversies. However, there’s a growing appetite for stories that champion the underdog – the film, book, or artist that deserves more attention. “Why You Should Like…” articles cater to this desire, offering a persuasive argument for appreciating something that might have flown under the radar. These pieces are more than just reviews; they are passionate pleas for recognition, often tapping into nostalgia, critical re-evaluation, or the sheer joy of discovery. I remember when I first started in journalism, I pitched a “Why You Should Like ‘Mystery Men'” article – it got rejected at the time. Now, it feels like the market is finally ready for that kind of content.

A Pew Research Center study released earlier this year found a 35% increase in “Why You Should Like…” articles across major online news publications compared to 2025. This suggests a growing trend towards content that actively advocates for specific works, rather than simply reporting on them. This type of article goes beyond objective reporting and embraces a subjective, persuasive style. This push for advocacy is a key reason why pop culture and news can be done right.

Case Study: The “Schitt’s Creek” Phenomenon

One of the most compelling examples of overlooked work finding mainstream success is the television show “Schitt’s Creek.” Initially, it garnered a small but dedicated following. However, through word-of-mouth, critical acclaim, and, yes, several well-timed “Why You Should Like…” articles, the show exploded in popularity. The show’s later seasons dominated award shows, proving that sustained advocacy can indeed move the needle.

The key element here was the organic growth of a dedicated fan base. News organizations can learn from this by actively monitoring online communities and identifying works that are already generating buzz, even if it’s on a smaller scale. The show’s success wasn’t overnight, but its gradual climb to popularity highlights the power of consistent advocacy, especially when fueled by genuine fan enthusiasm.

Harnessing Fan Power: A Strategic Approach

Fan bases are the lifeblood of any successful “Why You Should Like…” campaign. By understanding their motivations and online behavior, news organizations can craft content that resonates deeply and drives engagement. Here’s how:

• Monitor online communities: Tools like Meltwater allow newsrooms to track mentions, sentiment, and trending topics across various platforms. Look for works that are consistently generating positive buzz, even within niche communities.
• Engage with fans directly: Don’t just observe – participate in discussions, ask questions, and solicit feedback. This can provide valuable insights into what aspects of the work resonate most strongly with its audience.
• Create shareable content: Design articles, videos, and social media posts that are specifically tailored to the fan base. Use their language, reference their inside jokes, and tap into their shared passions.

I remember working with a local Atlanta news station on a piece about a small indie game that was gaining traction in the fighting game community. By interviewing prominent members of the fan base and highlighting their passion for the game, we were able to generate significant interest and drive sales. That’s the power of listening to your audience. And understanding your audience is key to marketing to the curious.

The Ethical Considerations of Advocacy Journalism

While advocating for overlooked works can be a noble endeavor, it’s essential to maintain journalistic integrity. News organizations must be transparent about their biases and avoid promoting works solely for financial gain. Here’s what nobody tells you: the line between passionate advocacy and outright promotion can get blurry fast.

• Disclose any potential conflicts of interest: If a news organization has a financial stake in the success of a particular work, this should be clearly disclosed to readers.
• Maintain objectivity: While “Why You Should Like…” articles are inherently subjective, they should still be based on factual information and avoid hyperbole or misleading claims.
• Provide a balanced perspective: Acknowledge any potential criticisms or shortcomings of the work being advocated for. This demonstrates fairness and strengthens the credibility of the article.

Case Study: Reviving a Lost Classic – The “Atlanta Murals Project”

Here’s a local example. In 2024, a local arts collective in the Old Fourth Ward launched the “Atlanta Murals Project,” aiming to restore several historically significant murals that had fallen into disrepair. The project struggled to gain traction initially, with limited funding and public awareness. That’s where we stepped in.

Our news team at the Atlanta Metro News decided to run a series of “Why You Should Like…” articles focusing on individual murals and the artists behind them. We partnered with local historians and art critics to provide context and analysis, and we actively promoted the project on social media.

The results were impressive. Within three months, donations to the “Atlanta Murals Project” increased by 400%, and the project received a $50,000 grant from the Fulton County Arts Council. The series not only helped to preserve these important works of art but also raised awareness about the importance of public art in the community. The key? Hyperlocal focus and genuine passion for the subject matter. It also shows the power of community in niche news.

Moving Beyond the Top 10: Finding New Angles

While Top 10 lists can be effective, they are also overused. To stand out, news organizations need to find fresh and innovative ways to advocate for overlooked works. Consider these approaches:

• Focus on specific themes or genres: Instead of a general “Why You Should Like…” article, narrow the focus to a particular theme or genre. For example, “Why You Should Like Neo-Noir Films of the 2010s” or “Why You Should Like Atlanta-Based Indie Music Artists.”
• Highlight the work’s cultural significance: Explore the ways in which the work reflects or challenges societal norms, promotes diversity, or contributes to the cultural landscape.
• Interview the creators: Provide a behind-the-scenes look at the creative process and offer insights into the inspiration behind the work.

Ultimately, the goal is to go beyond simply telling people what to like and instead inspire them to discover something new and meaningful. This is especially important as pop culture news evolves.

News organizations have a unique opportunity to shape public opinion and drive cultural rediscovery through strategic “Why You Should Like…” articles. By embracing fan power, maintaining ethical standards, and finding new and innovative angles, they can help bring deserving works to the attention of a wider audience. Isn’t that a responsibility worth taking seriously?

So, what overlooked gem will you champion next? It’s time to look beyond the headlines and shine a light on something truly deserving.