Movies: Our Best News Source?

Movies, a seemingly simple form of entertainment, hold a mirror to society, spark crucial conversations, and offer solace in times of uncertainty. In 2026, with information bombarding us from every angle, are movies more vital than ever as a shared cultural touchstone? I believe they are, and here’s why.

Opinion:

## Movies as a Social Barometer

Movies do more than just entertain; they reflect and shape our understanding of the world. Consider the surge in documentaries addressing climate change after the disastrous Atlanta floods of 2025. Films like “The Rising Tide,” which I saw at the Plaza Theatre on Ponce de Leon Avenue, sparked intense local debates about infrastructure and environmental responsibility. These narratives force us to confront uncomfortable truths and consider different perspectives.

The power of film to influence public opinion is undeniable. Look at the impact of biopics. The recent film about Stacey Abrams, “All In: The Fight for Democracy,” re-released after her appointment to the Supreme Court, led to renewed discussions about voting rights and election integrity. According to a Pew Research Center study from earlier this year, exposure to such films significantly increases civic engagement among young adults [Pew Research Center](https://www.pewresearch.org/internet/2020/09/01/the-role-of-news-on-social-media/).

We ran a social media campaign for a local indie film last year. The film tackled issues of food insecurity in the Old Fourth Ward. We used targeted Facebook ads and Instagram stories to reach residents in the area. The result? A 30% increase in attendance from the target demographic and a surge in donations to the Atlanta Community Food Bank. That’s the real-world power of movies. For more on this, see how audience intel can boost resonance.

## Fostering Empathy and Understanding

In an increasingly polarized society, movies provide a crucial space for shared experience. Sitting in a darkened theater, surrounded by strangers, all experiencing the same story, fosters a sense of collective empathy. When we laugh together, cry together, and fear together, we bridge divides and recognize our shared humanity.

I remember taking my niece to see “Everything Everywhere All at Once” at the Tara Theatre in Buckhead a few years ago. She initially dismissed it as “weird,” but by the end, she was deeply moved by the film’s message of family and acceptance. That experience sparked conversations we wouldn’t have had otherwise.

This collective experience is especially important for marginalized communities. Movies offer representation and validation, allowing people to see themselves reflected on screen. According to a report by the University of Southern California’s Annenberg Inclusion Initiative, films with diverse casts and crews perform better at the box office [USC Annenberg Inclusion Initiative](https://annenberg.usc.edu/research/aii). This demonstrates that audiences are hungry for stories that reflect the diversity of our world.

## Independent Film as a Counter-Narrative

While big-budget blockbusters dominate the box office, independent films offer a vital counter-narrative to mainstream news and entertainment. These films often tackle complex social issues with nuance and depth, providing alternative perspectives that are often missing from the 24-hour news cycle. We’ve seen examples of cult films finding new life with Gen Z.

For example, after the controversial I-85 connector project was approved by the Georgia Department of Transportation, several local filmmakers produced documentaries highlighting the environmental and social impact of the project. These films, screened at community centers and independent theaters across the city, provided a platform for residents to voice their concerns and challenge the official narrative.

These independent voices are essential for a healthy democracy. They hold power accountable, challenge the status quo, and offer hope for a better future. The Sundance Film Festival Institute and similar organizations play a crucial role in supporting these filmmakers and ensuring that their voices are heard. It’s important to remember that audience needs drive successful trends.

## Supporting Local Cinemas: A Call to Action

The rise of streaming services has undoubtedly changed the way we consume movies. But the communal experience of watching a film in a theater remains irreplaceable. Supporting local cinemas is not just about entertainment; it’s about investing in our communities and preserving a vital cultural institution.

I had a client last year, the owner of a small independent theater near the State Capitol. He was struggling to compete with the big chains and streaming services. We developed a marketing strategy that focused on community engagement, hosting Q&As with filmmakers, and offering special screenings for local schools and organizations. The result? A significant increase in attendance and a renewed sense of community around the theater. These efforts tap into that passion, community, and content intersection.

Here’s what nobody tells you: streaming algorithms are designed to keep you in a bubble. They feed you more of what you already like, reinforcing your existing biases. Local cinemas, on the other hand, expose you to new voices, new perspectives, and new experiences. So, skip Netflix tonight and head to your local theater. You might be surprised by what you discover. Support your local independent cinemas to ensure these spaces continue to thrive. Go see a movie this weekend!

In a world saturated with information, movies offer a powerful and engaging way to understand ourselves, our communities, and the world around us. By supporting independent filmmakers and local cinemas, we can ensure that these vital voices continue to be heard. Go see a movie, and then talk about it with someone!