Adam Booker

Adam Booker is a leading voice in the field of news innovation, bringing over twelve years of experience to her role as News Innovation Strategist. She possesses a deep understanding of the challenges and opportunities facing modern news organizations, from the rise of social media to the evolving consumption habits of audiences. Adam's expertise lies in identifying emerging trends, developing effective strategies for digital transformation, and fostering a culture of innovation within newsrooms. Before assuming her current position, Adam honed her skills as a Senior Editor at the Global News Consortium, where she oversaw the development of award-winning investigative journalism projects. She also spearheaded the digital transformation initiative at the Regional Journalism Alliance, resulting in significant improvements in online reach and engagement. Adam is a sought-after speaker and consultant, sharing her insights with news organizations around the world. Her commitment to journalistic integrity and the power of news to serve the public good is unwavering, and she continues to champion innovative approaches to ensure the future of a vibrant and informed society.